Get customers from Chat GPT
Digital Marketing is evolving
AI now sits above search in the customer journey, shaping decisions before people even open a search bar.
Businesses that start testing paid media on AI platforms now will have a head start on staying visible to customers.
$30 billion
eMarketer forecasts in-AI ad spend to reach $30 billion, the bulk of which will be focused on Google's Gemini with Chat GPT growing market share fast.
90%
90% of businesses now use AI, whether at entry level or full enterprise deployment. The growth rate has been phenomenal. ChatGPT reached 100 million users in just two months.
For comparison, Instagram took two and a half years to hit the same milestone.
95%
In excess of 95% of small businesses (Jul-26), have not yet tested In-AI Paid media ads. The opportunity now is huge.
92%
of users marketer's report encountering AI within the decision making process to purchase products and services.
Chat GPT - Services
We help you get it right...
Stay ahead of your competitors to increase your market share and drive more conversions. We dedicate time to our clients across the areas you need help to improve performance.
Ad Management
Targeting options and ad specifications on the ChatGPT ads platform are limited, which makes getting every element right even more important. We granularise campaigns with precise ad group content and closely monitor conversion performance to maximise value for our clients.
GEO/AIO
Get referenced on Gemini, Perplexity, Claude & Chat GPT. We help business structure their content and data to get citations to drive engagement and conversions across the whole marketing funnel.
Landing Page
Landing Page optimisation helps drive conversions as well as get citations. We help you establish what is needed to get the conversion from the traffic.
Tracking & Reporting
We strongly recommended conversion tracking for AI Traffic. We help you give Chat GPT the information it needs to provide high quality traffic that engages and converts. Ongoing reporting for your brand helps you undertsand how to build visibility across all AI platforms.
How do we work?
Flexible consultancy or management
We allocate the time that you require to compliment your existing team skills or we can manage the whole process.
Consultancy
Typically consists of fortnightly scheduled meets to discuss performance and decide on actions that fit with your marketing strategy.
4 hours/month +
Management
We can take responsibility for campaign set-up, website content and edits, bespoke tracking and reporting. Day to day campaign management and performance evaluation outsourced to our experienced team.
2 days/month +
Frequently asked questions?
What kind of business does Chat GPT work best for?
ChatGPT ads work best for high to medium consideration purchases where buyers are naturally in a research-and-comparison mode before they commit. B2B services, SaaS, financial products, or anything people compare or want advcise on before buying. If your business fits that profile, the channel is worth testing with a small, contained budget rather than ignoring it or diving in at scale.
How does targeting work on Chat GPT if I do not provide demographics?
Targeting is based entirely on conversational context, not who the user is. There's no demographic targeting, no behavioural profiling, and no interest-based segments yet. Instead, ads are matched to the topic and intent of the conversation — so the more precisely you can describe the buyer conversations you want to appear in, the better your ad performs.
How much does it cost to advertise on Chat GPT?Title or question
Cost-per-click usually runs at $0.75 to £3.50. We recommend CPC bidding rather than CPM, since it lets you measure real traffic behaviour from day one. For a first test, treat it as a learning budget — roughly £500 to £2,000 — rather than a performance budget, since attribution tools for this channel are still early-stage.
How do we measure ROI on Chat GPT?
We strongly recommend implementing Chat GPT's tracking pixel. A user might see your ad, return days later to ask follow-up questions, then visit your site directly and convert — and standard analytics will usually credit that conversion to "direct traffic," missing ChatGPT's influence entirely.
How well does Chat GPT perform from a conversion perspective?
Early data suggests yes, though the sample size is still small. Criteo data from 500 US retailers found that users referred from ChatGPT converted at roughly 1.5 times the rate of other referral channels. It's one data point from one ad-tech partner, not a guarantee, but it's a reasonable signal that the intent quality of this traffic is genuinely higher.
Do Paid Chat GPT ads influence Chat GPT's answers?
OpenAI has stated that the answer-generation system and the ad-serving system operate completely independently. — the model's response isn't changed or influenced by advertisers.
What people say about us
eBiscuits saved us budget and increased sales! Great advice & professional management.
Outstanding performance. Committed to our growth plans and delivered.
Collaborative and consultative advice delivered over many years.
eBiscuits saved us budget and increased sales! Great advice & professional management.
Outstanding performance. Committed to our growth plans and delivered.
Collaborative and consultative advice delivered over many years.
eBiscuits saved us budget and increased sales! Great advice & professional management.
Outstanding performance. Committed to our growth plans and delivered.
Collaborative and consultative advice delivered over many years.
eBiscuits saved us budget and increased sales! Great advice & professional management.
Outstanding performance. Committed to our growth plans and delivered.
Collaborative and consultative advice delivered over many years.
eBiscuits saved us budget and increased sales! Great advice & professional management.
Outstanding performance. Committed to our growth plans and delivered.
Collaborative and consultative advice delivered over many years.
eBiscuits saved us budget and increased sales! Great advice & professional management.
Outstanding performance. Committed to our growth plans and delivered.
Collaborative and consultative advice delivered over many years.
